This variable will contain the "Site style" of the page, as set in the General design section of the URL page customizations.
N/A
Page Variables
tncms.page.grid
This variable will contain the "Wireframe grid" setting of the page, as set in the Layout section of the URL page customizations.
N/A
Page Variables
tncms.page.http_status
This will return the page's current HTTP status (200, 400, etc.). This allows you to create a report in Google Analytics and mark pages with status of greater than or equal to 400 as exceptions (and not count them as page views).
N/A
Page Variables
tncms.page.app
The controller, or app, which drives the current request (i.e. Editorial, Classifieds).
blox_application
Page Variables
tncms.page.skin
The base (directory) name of the skin used for the current request
blox_skin
Page Variables
tncms.page.theme
The template “theme” for this page, either Site (local copied templates), Flex (System Templates).
N/A
Page Variables
tncms.page.reaction
This is a boolean value indicating whether the User Reactions is active on the page
N/A
Page Variables
tncms.page.platform
This property will be set when a page is served from an external platform, such as AMP or Facebook Instant Articles.
N/A
Page Variables
tncms.page.syndicated
This is a boolean value indicating whether the content is syndicated from another source.
N/A
Page Variables
tncms.page.outbrain
This is a boolean value indicating whether the Outbrain feature is active on the page.
N/A
Page Variables
tncms.page.taboola
This is a boolean value indicating whether the Taboola feature is active on the page.
N/A
GTM Data Layer & Elements | Page Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.page.style
Yes
Yes
Yes
No
Yes
Yes
No
Yes
No
tncms.page.grid
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.page.http_status
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.page.app
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.page.skin
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.page.theme
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.page.reaction
Yes
No
No
No
No
No
No
No
No
tncms.page.platform
No
No
No
No
No
No
Yes
No
No
tncms.page.syndicated
Yes
No
No
No
No
No
No
No
No
tncms.page.outbrain
Yes
No
Yes
No
No
No
No
No
No
tncms.page.taboola
Yes
No
Yes
No
No
No
No
No
No
Template Info Variables
GTM Data Layer & Elements | Template Info Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Template Info Variable
tncms.template.version
Template release version running on the site
N/A
GTM Data Layer & Elements | Template Info Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.template.version
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
Syndication Variables
GTM Data Layer & Elements | Syndicated Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Syndication Variables
tncms.syndication.channel
Returns 'cen' if article originated from the TownNews.com Content exchange. (This is currently the only value available.)
N/A
Syndication Varables
tncms.syndication.source
This is the information from the asset's "source" field.
asset_source
Syndication Variables
tncms.syndication.origin
This will show the canonical url for the article unless that is not available, then the original host of the article.
N/A
Syndication Variables
tncms.syndication.category
This is a value used by the TownNews.com Content Exchange to track the various content channels available from the Content Exchange (such as health, politics, entertainment, etc.). It is derived from a #cen_CATEGORY keyword.
N/A
GTM Data Layer & Elements | Syndicated Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.syndication.channel
Yes
No
Yes
No
No
No
No
No
No
tncms.syndication.source
Yes
No
Yes
No
No
No
No
No
No
tncms.syndication.origin
Yes
No
Yes
No
No
No
No
No
No
tncms.syndication.category
Yes
No
Yes
No
No
No
No
No
No
Asset Variables
GTM Data Layer & Elements | Asset Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Asset Variables
tncms.asset.author
"Will use the author user account with first and last name if available. If not, in editorial, will use the byline and attempt to remove the ""by"" or ""from"". Assets that do not have asset authors will not support this variable."
asset_byline, but formatted differently
GTM Data Layer & Elements | Asset Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.asset.author
Yes
Yes
Yes
No
No
No
No
No
No
e-Edition Variables
GTM Data Layer & Elements | e-Edition Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
e-Edition Variables
tncms.eedition.is_segmented
True or false, depending if the page is segmented.
N/A
e-Edition Variables
tncms.eedition.publication
Name of the e-Edition publication.
N/A
e-Edition Variables
tncms.eedition.view
Used to see which view the customer is looking at the e-Edition in, "Page" or "Text"
N/A
GTM Data Layer & Elements | e-Edition Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.eedition.is_segmented
No
No
No
Yes
No
No
No
No
No
tncms.eedition.publication
No
No
No
Yes
No
No
No
No
No
tncms.eedition.view
No
No
No
No
No
No
No
No
No
Infinity Scroll Variables
GTM Data Layer & Elements | Infinity Scroll Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Infinity Scroll Variables
tncms.infinity_scroll.display
Name of the infinity scroll setup running on the page.
N/A
Infinity Scroll Variable
tncms.infinity_scroll.order
Name of the infinity scroll order running on the page.
N/A
GTM Data Layer & Elements | Infinity Scroll Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.infinity_scroll.display
Yes
Yes
Yes
No
No
No
No
Yes
Yes
tncms.infinity_scroll.order
Yes
Yes
Yes
No
No
No
No
Yes
Yes
Client Variables
GTM Data Layer & Elements | Client Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Client Variables
tncms.client.noscript
true/false | This property indicates that the client has javascript disabled.
N/A
Client Variables
tncms.client.breakpoint
Reports the breakpoint for the given page. Breakpoints are determined by looking at the current page viewport size and comparing it to the breakpoint values defined in the template skin breakpoint settings. Flex, for example, tracks: large devices (desktops, = 1200 px), medium devices (desktops, = 992 px), small devices (tablets, = 768px) and extra small devices (phones, < 768 px)
N/A
Client Variables
tncms.client.is_bot
A “yes” or “no” declaring whether the current user-agent which rendered the page is judged to be a bot by our servers. This is probably not particularly useful for customers because it only includes rendered pages, not cached pages. It is a measure of how much pressure bots are putting on our servers.
N/A
GTM Data Layer & Elements | Client Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.client.noscript
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.client.breakpoint
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.client.is_bot
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Subscription Variables
GTM Data Layer & Elements | Subscription Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Enhanced Ecommerce Event
tncms.event.trigger
Trigger to be used to pass enhanced ecommerce events through to Google Analytics.
N/A
Enhanced Ecommerce Event
tncms.event.trigger.category
This will always be the text : subscription
N/A
Enhanced Ecommerce Event
tncms.event.trigger.avtion
This wil contain text summarizing the action taken in the purchase workflow
N/A
Enhanced Ecommerce Event
tncms.event.trigger.label
This will contain a description of the action taken in the purchase workflow.
N/A
Enhanced Ecommerce Event
tncms.event.trigger.value
Not applicable
N/A
Subscription Variables
tncms.subscription.required
True or false, depending on whether subscription is required on this page.
N/A
Subscription Variables
tncms.subscription.access_service_ids
This is a comma separated list of the service ids restricting access to this page.
N/A
Subscription Variables
tncms.subscription.user_service_ids
This cannot function currently as this is something that caches in the system and is not accurately reporting the service ids of each user.
N/A
GTM Data Layer & Elements | Subscription Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.event.trigger
Yes
No
No
Yes
No
No
No
No
Yes
tncms.event.trigger.category
Yes
No
No
Yes
No
No
No
No
Yes
tncms.event.trigger.avtion
Yes
No
No
Yes
No
No
No
No
Yes
tncms.event.trigger.label
Yes
No
No
Yes
No
No
No
No
Yes
tncms.event.trigger.value
Yes
No
No
Yes
No
No
No
No
Yes
tncms.subscription.required
Yes
No
No
Yes
No
No
Under Review
No
No
tncms.subscription.access_service_ids
Yes
No
No
Yes
No
No
Under Review
No
No
tncms.subscription.user_service_ids
No
No
No
No
No
No
No
No
No
tncms.subscription.paid_access_service_ids
Yes
No
No
No
No
No
No
No
tncms.subscrption.user_service_ids
Yes
No
No
No
No
No
No
No
Subscription Events
If UA Mode is enabled on your Google Settings (on the dropdown menu, go to Settings / Google), these events will automatically be pushed to your Google Analytic account for the UA ID is listed. The Enhanced Ecommerce setting will need to be turned on. For those that use GTM in the Google Settings, a GTM Container will need to be set up in order for these events to be automatically pushed to Google Analytics. GTM uses this Data Layer to trigger the events.
Category
Action
Label
Value
Subscription
Free View
Previously Read
Meter Count
Subscription
Free View
Free Click
Meter Count
Subscription
Free View
Under Registration Limit
Meter Count
Subscription
Free View
Under Subscription Limit
Meter Count
Subscription
Registration Wall
Hit Registration Limit
Meter Count
Subscription
Subscription Wall
Hit Subscription Limit
Meter Count
Subscription
Goal
Logged in after encountering wall
Meter Count
Subscription
Goal
Purchased Subscription
Meter Count
Subscription
Goal
Purchased subscription after encountering wall
Meter Count
Enhanced Ecommerce Service Data Layers Additions and Impressions
If UA Mode is enabled on your Google Settings (on the dropdown menu, go to Settings / Google), these events will automatically be pushed to your Google Analytic account for the UA ID is listed. The Enhanced Ecommerce setting will need to be turned on. For those that use GTM in the Google Settings, a GTM Container will need to be set up in order for these events to be automatically pushed to Google Analytics. GTM uses this Data Layer to trigger the events.
tncms.event.ecommerce - This will be used to trigger all events.
Ecommerce Events
Category
Action
Label
Subscription (1)
Product Impression Event
This is fired any time a list of services is displayed. These are available on the paywall modal (when show service on paywall is enabled) as well as in the user dashboard. There is also a services list block that will fire the product impression event.
Subscription (2)
Product Click Event
This is fired when a user clicks on the "get started" button which displays in the service lists.
Subscription (3)
Product Detail View
This is fired when the service purchase form is loaded.
Subscription (4)
Add To Cart
This is fired when the user selects a rate from the service purchase page and an additional add to cart are fired when you change the rate.
Subscription (5)
Remove From Cart
This is fired when the user selects to remove from cart and an additional add to cart are fired when you change the rate.
Subscription (6)
Checkout
This event is fired as the use continues to fill out the information in the service purchase form.
Subscription (7)
Purchase
This event is fired when the purchase is complete.
Events Triggerd by Subscription Service
Subscription Service Type - Uses all seven listed in the Event List table.
CSV Service Type -
CSV With Rates - will use all seven listed in the Event List table.
CSV Without Rates - will use 1, 2, 3, and 7 only based on the Event List table.
Free Service Type - will use 1, 2, 3, and 7 only based on the Event List table.
Domain Service Type - will use 1, 2, 3, and 7 only based on the Event List table.
Falcon Service Type - Uses all 7 steps as outlined. Impressions will however not be fired on articles, rather they will be fired on /service/purchase as they are not shown until they click on the paywall options.
Social events are triggered when a user performs a function related to sharing, following or commenting on an asset. Each social event has three parts, the action (which is the thing that the user did - follow, share, tweet, etc.), the network (which is the site receiving their action - the current BLOX site, Facebook, Twitter, etc.) and the target (which is the URL being tracked).
GTM Data Layer & Elements | Social Event Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Action
tncms.event.social.action
Possible Values:
socialEvent.action
Follow - A user follows the profile of the article author.
Post - A use shares a story to a network.
Tweet - A user tweets an asset.
Comment - A user posts a comment.
Reaction - The reaction the user clicks on.
Network
tncms.event.social.network
Possible Values:
socialEvent.network
Site - The media's organization hosted site.
Twitter - The Twitter Platform.
Facebook - The Facebook Platform.
Disqus - The Disqus Commenting Platform.
Target
tncms.event.social.target
The URL of the item being tracked (i.e. the user being followed, the story being shared, etc.).
socialEvent.target
GTM Data Layer & Elements | Social Event Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.event.social.action
Yes
Yes
Yes
No
No
No
No
No
Yes
tncms.event.social.network
Yes
Yes
Yes
No
No
No
No
No
Yes
tncms.event.social.target
Yes
Yes
Yes
No
No
No
No
No
Yes
Vendor Variables
GTM Data Layer & Elements | Vendor Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Vendor Variables
tncms.vendor.chartbeat
This variable holds the chartbeat UID setting from the third party integrations section of the page customizations.
chartbeat
Vendor Variables
tncms.vendor.comscore
This variable holds the Comscore Client ID from the third party integrations section of the page customizations.
comscore
Vendor Variables
tncms.vendor.quantcast
This variable holds the Quantcse ID from the third party integrations section of the page customizations.
quantcast
GTM Data Layer & Elements | Vendor Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.vendor.chartbeat
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.vendor.comscore
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
tncms.vendor.quantcast
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Ads Elements
GTM Data Layer & Elements | Ad Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Ad Blocking Event
tncms.event.trigger
This is the name of the event to trigger off of in GTM.
tncms.event.trigger
Ad Blocking Event
tncms.event.trigger.category
Contains the text : tnt-adblock
tnt-adblock
Ad Blocking Event
tncms.event.trigger.action
Contains the text : adblock
adblock
Ad Blocking Event
tncms.event.trigger.label
Contains the text : adblock detected
adblock detected
Ad Blocking Event
tncms.event.trigger.value
Contains the number : 1
1
Ad Vendor Variable
tncms.ad.vendor
"Contains the fixed ad provider for the current page. Note - additional ads servied via block placement my possibly be different."
N/A
GTM Data Layer & Elements | Ad Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.event.trigger
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.event.trigger.category
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.event.trigger.action
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.event.trigger.label
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.event.trigger.value
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
tncms.ad.vendor
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
Gallery Virtual Page View Events
Use the following elements to pass along the gallery virtual events through GTM to Google Analytics.
GTM Data Layer & Elements | Gallery Virtual Page View Event Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Trigger
tncms.event_virtual_pageview
This is the name of the event to trigger off of in GTM.
VirtualPageview
Title
tncms.event_virtual_pageview.title
This is the title to be used for the virtual page view.
VirtualPageview.title
URL
tncms.event_virtual_pageview.url
This is the URL to be used for the virtual page view
VirtualPageview.url
GTM Data Layer & Elements | Gallery Virtual Page View Event Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.event_virtual_pageview
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
tncms.event_virtual_pageview.title
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
tncms.event_virtual_pageview.url
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Metering Events
GTM Data Layer & Elements | Metering Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Metering Event
tncms.event.trigger
Trigger to be used to pass enhanced ecommerce events through to Google Analytics. For tncms.event.trigger details - Reference Event Triggering Chart Below.
gaTriggerEvent
Metering Event
tncms.event.trigger.category
This will always be the text : subscription
gaEventCategory
Metering Event
tncms.event.trigger.action
This describes the action of the event. for example free view, wall, or goal
gaEventAction
Metering Event
tncms.event.trigger.label
This will provide a descriptoin of where this event falls in the metering workflow.
gaEventLabel
Metering Event
tncms.event.trigger.value
This will always contain the value of the meter count
gaEventValue
Metering Variables
tncms.subscription.meter.thresholds.registration
The value of this element comes from the “Require registration after”setting in BLOXCMS/Design/Blocks/Page Customizations/Paywall settings.
N/A
Metering Variables
tncms.subscription.meter.thresholds.subscription
The value of this element comes from the “total free vews”setting in BLOXCMS/Design/Blocks/Page Customizations/Paywall settings.
N/A
Metering Variables
tncms.subscription.meter.views.count
This element contains the current meter count of the reader for the current month(or specified period of time).
N/A
Metering Variables
tncms.subscription.meter.views.rem_count
This element contains the number of remaining free views before the next wall is encountered.
N/A
GTM Data Layer & Elements | Metering Variables Supported Pages
Variable
Editorial Asset Pages
Businesses Asset Pages
Calendar Asset Pages
e-Edition Asset Pages
Static Asset Pages
Forms Asset Pages
AMP
Index Pages
Available w/o GTM
tncms.event.trigger
Yes
No
No
No
No
No
No
No
No
tncms.event.trigger.category
Yes
No
No
No
No
No
No
No
No
tncms.event.trigger.action
Yes
No
No
No
No
No
No
No
No
tncms.event.trigger.label
Yes
No
No
No
No
No
No
No
No
tncms.event.trigger.value
Yes
No
No
No
No
No
No
No
No
tncms.subscription.meter.thresholds.registration
Yes
No
No
No
No
No
No
No
No
tncms.subscription.meter.thresholds.subscription
Yea
No
No
No
No
No
No
No
No
tncms.subscription.meter.views.count
Yes
No
No
No
No
No
No
No
No
tncms.subscription.meter.views.rem_count
Yes
No
No
No
No
No
No
No
No
Metering Event Trigger Chart
Category
Action
Label
Value
tnt-metering
free view
previously read
meter count
tnt-metering
free view
from social media
meter count
tnt-metering
free view
under registration limit
meter count
tnt-metering
free view
under subscription limit
meter count
tnt-metering
wall
hit registration limit
meter count
tnt-metering
wall
hit subscription limit
meter count
tnt-metering
wall action
logged in after encountering wall
meter count
tnt-metering
wall action
purchased subscription
meter count
tnt-metering
wall action
purchased subscription after encountering wall
meter count
Video Events
GTM Data Layer & Elements | Video Variables
Datalayer Category
Datalayer Element
Description
Legacy Element Being Replaced
Video Event
tncms.event.trigger
Trigger to be used to pass Video events through to Google Analytics.
gaTriggerEvent
Video Event
tncms.event.trigger.category
This will always be the text : tnt-video
gaEventCategory
Video Event
tncms.event.trigger.action
This contains the video action occuring
gaEventAction
Video Event
tncms.event.trigger.label
This contains the video action and the Player ID
gaEventLabel
Video Event
tncms.event.trigger.value
N/A
gaEventValue
Video Ad Event Variable
tncms.event.trigger
The value of this element comes from the “Require registration after”setting in BLOXCMS/Design/Blocks/Page Customizations/Paywall settings.
gaTriggerEvent
Video Ad Event Variable
tncms.event.trigger.category
The value of this element comes from the “total free vews”setting in BLOXCMS/Design/Blocks/Page Customizations/Paywall settings.
gaEventCategory
Video Ad Event Variable
tncms.event.trigger.action
This element contains the current meter count of the reader for the current month(or specified period of time).
gaEventAction
Video Ad Event Variable
tncms.event.trigger.label
This element contains the number of remaining free views before the next wall is encountered.
gaEventLabel
Video Ad Event Variable
tncms.event.trigger.value
N/A
gaEventValue
GTM Data Layer & Elements | Video Variables Supported Pages
