Overview

Access Criteria are the building blocks of a rule in Access Control, used to define who sees what experience in their user journey.

Access Criteria Targeting Options

Access Criteria Description Sample use case
Ad Blocker Browsers Identify users running an ad blocker. Serve a hard paywall to users with an ad blocker on, asking them to subscribe or unblock ads.
App profile (Uncommon) Used with BLOX Mobile App Manager when a site has multiple apps For customers with more than one NX Mobile app, you can limit rules specifically to a single app.
Archive time Set access based on whether an asset is archived or not.
Asset Editor Toggle Create rules for hard lock or free access that work with the drop-down on the Other tab of assets. Alternative to using the keywords #paywall or #free. Override meter rules on a per-asset basis with the asset toggle instead of using keywords.
Asset Type Control access based on the type of content: article, video, e-Edition, etc. Require the purchase of a subscription/membership in order to view premium content.
Custom JavaScript Empower your in-house development team to add new access criteria using custom JavaScript. Create a custom integration with your internal systems or a third-party vendor that Audience+ does not natively support.
DMP audience Target visitors based on audience and behavioral data. Audience segments are now provided through an integration with a CDP. Identify audience groups in real-time and serve them personalized experiences. Such as Brand Lovers: Non-subscribers who visit 5+ times; Light Readers: non-subscribers, not logged in, who visit from 2x - 4x. See our list of audiences here.
Flag Create rules for assets that have a particular flag. Make content with the "Enterprise" flag be available to subscribers only by applying a hard paywall.
Formers Logged-in users who had a subscription in the past, but it expired/canceled. Circ. system agnostic. Identify Former Subscribers dynamically to orchestrate a separate journey just for them. Display a customized "Win-back" offer and give them only 1 free view.
GDPR country Allows you to restrict access to GDPR locations.
Host name Allows you to grant access based on the Host provider.
IP address Target users from single IPs or ranges of IP addresses. Provide free access to visitors accessing from a local school district's network but require all others to register.
Keyword Use keywords to place assets in front of, or behind, the paywall. Apply a hard paywall to content with the #paywall keyword.
Meta tag Allows the use of meta code on the page to control access.
Meter check Allows you to restrict access based on what step of the meter your site visitor is on. Build custom journeys by applying different meter limits to anonymous users vs. registered, logged in users.
Private/Incognito browsers This will restrict users in Private/Incognito mode. This has been deprecated and replaced with fingerprinting technology, which will enforce the paywall when incognito is used.
Query string parameters Target users with a specific parameter in the URL. Supports a partial or full match; can be stored for the entire session if desired. Personalize the paywall for a user visit from a specific marketing campaign, such as a particular Facebook ad.
Referrer Target users based on the last web address they visited prior to clicking through to your site. Identify users coming from Facebook and serve them a different meter, message and price than other anonymous traffic.
Start time Restrict or allow access based on the publication date/time of the content. Require a membership/subscription to view content from your archives.
Subscriber Status Identify Former, Active or In-Grace Subscribers dynamically, targeting down to the Service level. This is an expansion of basic Formers targeting support. In-Grace usage is limited to BLOX transaction services. For Formers: Display a customized "Winback" offer to Former subscribers from a specific Service level, with customized pricing and meter limits. For In-Grace: Show a dismissible "nag" wall to Subscribers in Grace, reminding them to update their payment information to continue their subscription.
URL Allow or restrict access based on the location of the page on your website. Allow unrestricted access to obituaries while requiring membership for access to exclusive local news.
URL Pattern Allow/deny access to a group of URLs on your site (ex. News and all of its subsections). Require a subscription for all content in Sports and all the subsections - and personalize the paywall message and price.
User-agent Target visitors by browser and operating system. Identify users on mobile devices and customize their journey.
User logins (Registration) Target site visitors by login status, such as Registered or Anonymous. Encourage frequent anonymous visitors to create an account and log in to view content.

Recommended Audience+ Setup

*New in 2024

Audience/Rule Definition Limit
Ad Blocker Users running an ad blocker 0 free views
Anonymous Flyby users, not logged in, never a subscriber 2 free views
Brand Lovers Non-subscriber, logged in, visited 5+ times 1 free views
Former Subscribers Logged-in users who had a subscription in the past, but it expired/canceled 1 free view
Hard Paywall Subscriber-only content 0 free views
Light Readers Non-subscriber, not logged in, visited 2-4x 2 free views
Registered Logged in non-subscriber 3 free views
Social Media Non-subscriber, not logged in, visiting from social 2 free views
*Likely to Subscribe Powered by AI. Users that have been predicted by machine learning that they are likely to subscribe 1 free view
*Likely to Sign Up Powered by AI. Users that have been predicted by machine learning that are likely to create an account 1 free view, registration wall
*Abandoned Cart Users who started the purchase process but did not finish 1 free view
*Freeloaders Users who are unlikely to subscribe based on behavior: saw a wall 16+ times in the last 90 days but took no action 10+ free views