What is BLOX Access Control?
Access Control is the decision engine within BLOX CMS that allows administrators to dynamically target users as they view the site’s content.
Access Control can be setup and leveraged in a number of ways to meet specific audience and business goals. During the onboarding process, these goals are identified and Access Control is uniquely configured and tailored to achieve those goals.
Once configured, the Access Control interface allows for the configuration of targeted experiences (messaging, subscription offers, etc.) based on each type of audience or behavior through Access Offer Groups (or Offer Builder). These targeted experiences that make up the user journey is known as the subscription funnel.
In addition to revenue-generating targets, these targets could also include discouraging behaviors, like users with an Ad blocker, or rewarding users with a targeted message. The experience is dynamic because it is different for each user, depending on their behaviors and interactions with the site.
Access Control is part of the iQ Audience+ program that powers dynamic user journeys for paywalls, memberships, registration and much more.
Interface Overview
The BLOX Access Control interface consists of 3 panels:
Search Terms: This panel contains a number of filters that can be set for locating rules have have been previously created by Rule profile type, Search text, Method Group, Access Criteria and Keyword Tags.
Search results: This panel is where rules can be created, edited, modified or deleted. Rules consist of Access Method and Access Offer Groups, as well as Access Criteria. Access Criteria are the criteria used to either allow or deny access to site content and define the user journey.
Application Settings: The Application Settings is where Access Criteria, Access Method and Access Offer Groups are configured. Custom Javascript methods may be implemented within this panel for custom configurations, when applicable. Messaging relating to Offers and Metering user experience can also be configured here. A Test Profiles panel is available for running tests on rules created within the Search Terms panel.
