Boost your subscription business with AI audiences
In the fast-paced world of digital media, understanding and effectively targeting your audience is crucial. With the new AI-powered audience segments in BLOX Audience+, you can enhance your paywall strategy and maximize your revenue potential.
Embracing AI as a tool can improve your ability to convert users into subscribers, making your efforts more efficient and effective.
Here’s a breakdown of each audience segment and how they can benefit your subscription business.
Definition: Users predicted by machine learning to be likely to subscribe.
Strategy: Target these users with a hard paywall or low meter combined with a personalized message and special offer to convert them into subscribers.
AI Likely to Sign Up
Definition: Users predicted by machine learning to be likely to create a registered user account.
Strategy: Use a registration wall to collect emails and first-party data from these users, preparing them for future conversion efforts.
AI Unlikely to Subscribe
Definition: Users predicted by machine learning to be unlikely to subscribe.
Strategy: Offer alternative monetization methods like registration, day passes, micropayments, or higher meter limits to draw more ad revenue from these users.
AI Likely to Churn
Definition: Users predicted by machine learning to not complete a renewal event. Includes an "Engaged Likely to Churn" audience that has had a pageview/screenview in the last 90 days.
Strategy: Engage these subscribers with prompts to explore more content and reinforce your value proposition, such as downloading your app or signing up for newsletters.
Abandoned Cart
Definition: Users who started the subscription purchase process but did not complete it.
Strategy: Retarget these users with a special offer to nudge them towards completing their subscription purchase.
Geo-location by DMA
Definition: Users belonging to a specific DMA (Designated Market Area) in the United States.
Strategy: Target users outside your market area with different offers than those in your local area to increase relevance and conversion rates.
Subscribers in Grace
Definition: Users with an active subscription but whose payment method has failed for renewal. They are in a grace period while the card is retried.
Strategy: Prompt these subscribers to update their payment information by linking them to the manage subscription page.
Recommended Audience+ Setup
*New in 2024
Audience/Rule
Definition
Limit
Ad Blocker
Users running an ad blocker
0 free views
Anonymous
Flyby users, not logged in, never a subscriber
2 free views
Brand Lovers
Non-subscriber, logged in, visited 5+ times
1 free views
Former Subscribers
Logged-in users who had a subscription in the past, but it expired/canceled
1 free view
Hard Paywall
Subscriber-only content
0 free views
Light Readers
Non-subscriber, not logged in, visited 2-4x
2 free views
Registered
Logged in non-subscriber
3 free views
Social Media
Non-subscriber, not logged in, visiting from social
2 free views
*Likely to Subscribe
Powered by AI. Users that have been predicted by machine learning that they are likely to subscribe
1 free view
*Likely to Sign Up
Powered by AI. Users that have been predicted by machine learning that are likely to create an account
1 free view, registration wall
*Abandoned Cart
Users who started the purchase process but did not finish
1 free view
*Freeloaders
Users who are unlikely to subscribe based on behavior: saw a wall 16+ times in the last 90 days but took no action
