Now that you have the digital tools in your BLOXCMS to present great offers to your site visitors, here are some of the best ways to implement those.
Aggressive introductory offers
When it comes down to the moment a reader chooses to subscribe, 45% finally convert because of an attractive offer. To grow digital subscription units and revenue quickly, sell aggressive introductory offers that increase up to higher monthly rates.
- $1 for 3 months
- $3 for 3 months
- 99¢/week for the first 4 weeks
- $1/month for 4 months
Annual and 6 Month offers provide better retention, but will not yield as many conversions.
Present in simple, attractive terms
Whether you’re describing a special offer on a paywall, in an email, or a display ad, the following applies: present a great offer - in the simplest terms - in the most attractive way.
Digital Base Rates
Finding the right balance of rates is critical to growing your business and ARPU (Average Revenue Per User). To grow both digital conversions (units) and revenue, ramp your introductory rates up to a standard base rate.
Most developed markets have an ARPU between $10- $15, according to research from the Google News Initiative, FTI Consulting, the Lenfest Institute and the Local Media Association. Digital only prices average slightly above $10 per month.
Paywall Look/Feel & Messaging
Update the message “headline” on your paywall periodically to avoid it becoming wallpaper. Just as we wouldn’t leave an ad creative the same for months, changing the message can spark interest:
- You've been selected to receive this special offer. Log in or sign up to continue reading.
- You've read your last free article. Here's a special offer to support journalism like this.
- We can't do it without you. Become a member and help support journalism at a special rate.
- We can't do it without you. Support local journalism with our BEST DEAL EVER!
Subscription Entry Points
Make sure the opportunities to join or subscribe are easy to find on your website, and stand out among everything else:
- Highlight a Subscribe button prominently in the main navigation of your website - preferably in a warm color
- Sidebars, boxes or buttons inside of articles
- Add promotional ads in your email newsletters
- Send subscription offers to your email list (make sure the recipients have opted in)
