As global data privacy regulations continue to evolve, implementing a Consent Management Platform (CMP) has become essential for organizations that process personal data. A CMP enables the automatic collection, recording, and management of user consent, ensuring compliance with major privacy laws such as GDPR, CCPA/CPRA, and LGPD.
Below are the key reasons a CMP is critical:
A CMP automates adherence to data protection regulations, significantly reducing the risk of legal penalties, fines, and regulatory action.
2. Data Privacy & User Trust
By offering transparency and clear consent choices, a CMP empowers users to make informed decisions about their data, helping build trust and strengthen brand reputation.
3. Centralized Consent Control
A CMP serves as a single source of truth for managing user preferences, opt-ins, and opt-outs—making it easier to demonstrate compliance during audits or regulatory reviews.
4. Operational Efficiency
Consent collection is streamlined across websites, apps, and platforms, and can be shared with third-party partners (such as advertisers) to ensure privacy preferences are respected throughout the data ecosystem.
Operating without valid consent exposes organizations to legal risk and potential loss of customer engagement. A CMP helps prevent these issues by ensuring consent is properly obtained and documented. As a platform, BLOX Digital highly recommends the use of a Consent Management tool if you offer any type of advertising on your site.
Our recommendation is for you to work with your legal counsel and find a CMP that includes privacy for your entire site. We do not endorse any CMP but other customers have worked with both Osano and One Trust.
