Overview

The IQ Engage functionality allows users to target content on your website to different audiences. The audiences you are able to target are a set list defined by BLOX Digital after years of experience on how to keep audiences large enough for ROI while still being specific to desired use cases.

Content Targeting

Audience Name Definition Abbreviation Most Common Use Cases
Light Readers Non-subscriber, not logged in user, who has had between 2-4 sessions in the last 30 days light_reader Audience+
Brand Lovers Non-subscriber who has had 5+ sessions in 30 days AND at least one of the following: registered user OR newsletter subscriber brand_lovers Audience+
Zombies Paid subscribers who have not logged in or visited for 60+ days zombies Audience+
Subscriber Logged-in paid subscriber subscriber Audience+
Registered Users Logged in, non-subscriber registered_users Audience+
Wine and Beer Interest Visited an article in the last 60 days with one of the following keywords: Vintners, Breweries wine_beer_interest Advertising
College Sports Interest Visited an article in the last 60 days with one of the following keywords: NCAA, student athletes, division, college teams, recruiting, scholarships, march madness, bowl games, rivalries, alumni, academics, coaching college_sports_interest Advertising
Travel Interest Visited an article in the last 60 days with one of the following keywords: destinations, adventure, vacations, sightseeing, culture, hotels, air travel, cruises, tourist attractions, travel photography, local cuisine, outdoor activities, shopping, backpacking, roadtrips travel_interest Advertising
Sports Interest Visited an article in the last 60 days with one of the following keywords: teams, players, leagues, games, records, rankings, statistics, coaching, training, equipment, venues, fans, media coverage, fantasy sports sporst_interest Advertising
Real Estate Interest Visited an article in the last 60 days with one of the following keywords: homeownership, property investment, mortgage, home improvement, home design, land development, architecture, housing market, zoning laws, renting, leasing, property management, commercial real estate, landscaping, home staging real_estate_interest Advertising
Political Interest Visited an article in the last 60 days with one of the following keywords: government, elections, legislation, international relations, diplomacy, political parties, democracy, civil liberties, human rights, protest, activism, immigration, foreign policy, political science, economic policy political_interest Advertising
Health Conscious Interest Visited an article in the last 60 days with one of the following keywords: wellness, fitness, exercise, healthy habits, mental health, nutrition, stress management, sleep, yoga, meditation, holistic health, alternative medicine, biohacking, natural remedies, organic living health_conscious_interest Advertising
Food & Recipe Interest Visited an article in the last 60 days with one of the following keywords: cuisine, recipes, cooking, restaurants, dining, food trends, food safety, healthy eating, nutrition, farmers market, gourmet, barbeque, wine, organic food food_recipe_interest Advertising
Entertainment Interest Visited an article in the last 60 days with one of the following keywords: arts & entertainment, music, television, movie, media, celebrities, pop culture, gossip, sports, theater, video games, nightlife, fashion, style, red carpet entertainment_interest Advertising
Education Interest Visited an article in the last 60 days with one of the following keywords: education, school, learning, college, university, student, teacher, curriculum, degree, major, diploma, certificate, online learning education_interest Advertising
Business & Technology Interest Visited an article in the last 60 days with one of the following keywords: business, technology, innovation, entrepreneurship, start-up, venture capital, investment, digital transformation, artificial intelligence, digital marketing, fintech business_technology_interest Advertising
Automotive Interest Visited an article in the last 60 days with one of the following keywords: vehicles, automotive, car, truck, hatchback, suv, classic car, transmission, engine performance, collector vehicles, muscle cars, brand, model, production year automotive_interest Advertising
Automotive Intenders Visited an article in the last 60 days with one of the following keywords: fuel efficiency, drivetrain, auto warranty, mpg, miles, certified pre-owned, new cars, used cars, trade in options, car reviews, safety features, financing options, leasing options automotive_intenders Advertising
Agricultural - Animals Visited an article in the last 60 days with one of the following keywords: livestock, poultry, cattle, swine, sheep, goats, horses, aquaculture, beekeeping, animal welfare agricultural_animals Advertising
Agricultural - Crops Visited an article in the last 60 days with one of the following keywords: crop, crop production, crop farming, field crops, fruit crops, vegetable crops, grain crops, oilseed crops, cash crops, staple crops agriculture_crop Advertising
Last 7 days last_screenview_timestamp OR last_pageview_timestamp is greater 7 days last_7_days Content Targeting
Last 5 days last_screenview_timestamp OR last_pageview_timestamp is greater 5 days and less than 7 days last_5_days Content Targeting
Last 48 hours last_screenview_timestamp OR last_pageview_timestamp is greater than 48 hours and less than 120 hours last_48_hours Content Targeting
Last 36 hours last_screenview_timestamp OR last_pageview_timestamp is greater than 36 hours and less than 48 hours last_36_hours Content Targeting
Breaking Newsletter Subs Users who are subscribed to the Breaking newsletter or whose session started from email and utm contained Breaking breaking_news_subscribers Content Targeting
Daily Headlines Subs Users who are subscribed to the Daily Headlines newsletter or whose session started from email and utm contained Daily Headlines daily_headlines_subscribers Content Targeting
DMA List https://www.spstechnical.com/DMACodes.htm Content Targeting
Newsletter Subscriber Users who are subscribed to an email newsletter (or whose session started from email and utm contained email), non-subscriber, not logged in. newsletter_subscribers Advertising, Audience+ or Content Targeting
Retargeting Users who hit a wall and/or visited a purchase page in the last 30 days on web and app retargeting Audience+ Targeting
Gen Z Users who have a birthday between 12/31/1996 and 12/31/2012 gen_z Advertising, Paywall or Content Targeting
Gen X Users who have a birthday between 12/31/1969 and 12/31/1980 gen_x Advertising, Audience+ or Content Targeting
Baby Boomers Users who have a birthday before 12/31/1969 baby_boomers Advertising, Audience+ or Content Targeting
Millennials Users who have a birthday between 12/31/1980 and 12/31/1996 millennials Advertising, Audience+ or Content Targeting
Subscription Abandon Cart Users who started the purchase process but did not complete it subscription_abondoned_cart Audience+ Targeting
Freeloaders Users whose behavior suggests they are unlikely to subscribe. They hit the paywall 16+ times in the last 90 days and have not logged in freeloaders Audience+ and Advertising Targeting
Likely to Subscribe Users that have been predicted by machine learning that are likely to subscribe likely_to_subscribe Advertising, Audience+ or Content Targeting
Likely to Sign Up Users that have been predicted by machine learning that are likely to create a registered user account likely_to_signup Content Targeting
BLOX App User Users who have installed a BLOX app and have had 1 screenview in the last 60 days. blox_app_user Content Targeting
Unlikely to Subscribe Users who have been predicted by machine learning that are likely to not complete the 'Order Completed' event. unlikely_to_subscribe Audience_ Targeting
Likely to Churn Users who have been predicted by machine learning to NOT complete a 'Renewal' event. likely_to_churn Audience+ Targeting
Engaged Likely to Churn Users who have been predicted by machine learning to NOT complete a 'Renewal' event. and have had a pageview/screenview in the last 90 days. engaged_likely_to_churn Audience+ Targeting