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BLOX Now app tracking with Google Analytics 4

  • Updated

Since "web+app" Google analytics properties have become Google Analytics 4 (GA4), TownNews is adding support to take advantage of the features available with GA4. This document outlines the events and their parameters that will be passed for use with GA4 Properties. Please note that not all of these will be available with the initial release. Some will be coming with subsequent releases. Please check release notes for these additional changes as they come out. The analytics team at TownNews will also be working on some example reporting that will utilize all of this information being passed and provide here incrementally as they become available.

Note for Google Analytics 360 users, you can of course still continue to utilize that platform until you are ready to switch over to GA4.

GA4 colors
Screen Views
Content Sharing
Content Favorite
On Demand Video Events
Streaming Video Events
Audio Events

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