Below is additional information to help educate your staff and also assist you with preparing messaging as you market and sell the BLOX Now app:

• There is no forcing the customer to click to see content. Scrolling is a measurement that should be considered in the story you tell your advertisers.
  • Headlines do not get a screen view in the asset feed as a user is scrolling
  • The viewability of our BLOX Now app ads is extremely high due to the app workflow and our ability to lazy load. This should be very attractive to any advertiser as it optimizes sight of those ads.
• All app vendors differ slightly in metric collection in apps. It is important to thoroughly read the documentation to understand what is being tracked and where. For example, some app vendors track “home screen” as an event. This is already being tracked when the app is launched under “launch." The home screen cannot be bypassed and it is not necessary to track as a separate metric.
• There is a percentage decrease in app analytics that should be expected when changing vendors. This can happen for various reasons, such as:
  • 15-30% decrease in users is to be expected when the app changes because users must re-sign up/in. However with good promotions this should be made up over the course of a couple of months. Note: It’s highly important to the growth of the user base to have marketing and promotional campaigns targeting your BLOX Now app. This will help transition current users as well as attract new users.
  • Inactive users will not switch over
    • These users will still be reflected in the old app version download numbers giving you an inaccurate representation of your user base so be sure to factor this in when comparing the two app stats by using app version as a filter.
  • Manual app updates is a personal setting on a user’s device that we do not have control over. This sometimes causes several weeks of a delay for a user to update the app even if they are an active user because users have to go to the App Store to force an update on their device.
  • Furthermore, users, in general, take their time to update apps on their personal devices. Below are some different scenarios that might delay a user to update their app:
    • Users have to open the app in order for the automatic update to respond. This again might take several weeks. Don’t assume all users open the app every day. It might not be until there is a breaking story in your area they are interested in viewing that they launch the app again.
    • Some people don’t like change and will stay on the old app for as long as possible.