Overview
An example Mobile NX App Open full screen modal advertisement.
The first GAM supported ad shown to the user is the ‘App Open’ ad. This is a full screen modal advertisement placement which appears after the app has finished loading. It is displayed either on the splash screen or on the home screen, depending on the platform. The ad is presented in the center of the screen to the user and is unclickable for X number of seconds. After X number of seconds, a skip button will appear prompting the user to continue. The ad will disappear after Y number of seconds if no user interaction occurs. The X and Y variable settings are controlled in GAM.
The ‘App Launch Ad Settings’ section of the ‘Monetization’ tab highlighting the ‘App open ad unit’ field as called out in step 4.