This article discusses available Google Analytics for Whiz CTV apps.
BLOX Digital technology partners at Whiz provides the following analytics for Roku, FireTV and AppleTV CTV apps. The apps record these analytics directly to your Google Analytics account.
Whiz CTV Analytics Events
Event Name | Parameter Name | Value |
---|---|---|
AppLaunchUser | item_brand | AppleTV/FireTV/RokuTV |
location | App Name | |
SectionViewed | item_brand | AppleTV/FireTV/RokuTV |
item_category | Section Name | |
location | App Name | |
method | Category Click/Content Click | |
Settings | app_version | Software version |
item_brand | AppleTV/FireTV/RokuTV | |
item_name | Section Name | |
location | App Name | |
VideoPlayed | content_type | live/vod |
item_brand | AppleTV/FireTV/RokuTV | |
item_category | Section Name | |
item_id | Video URL | |
item_name | Video Title | |
location | App Name | |
method | Home Page,Landing Page, Alert Table | |
source | DIRECT (all CTV views are direct) | |
whiz_guid | GUID of video | |
VideoProgress | content_type | live/vod |
item_brand | AppleTV/FireTV/RokuTV | |
item_category | Section Name | |
item_id | Video URL | |
item_name | Video Title | |
location | App Name | |
method | Home Page,Landing Page, Alert Table | |
source | DIRECT (all CTV views are direct) | |
video_current_time | Seconds watched of video | |
video_percent | Perentage watched of video | |
whiz_guid | GUID of video |