This article discusses available Google Analytics for Whiz CTV apps.

BLOX Digital technology partners at Whiz provides the following analytics for Roku, FireTV and AppleTV CTV apps. The apps record these analytics directly to your Google Analytics account.

Whiz CTV Analytics Events

Event Name Parameter Name Value
AppLaunchUser item_brand AppleTV/FireTV/RokuTV
location App Name
SectionViewed item_brand AppleTV/FireTV/RokuTV
item_category Section Name
location App Name
method Category Click/Content Click
Settings app_version Software version
item_brand AppleTV/FireTV/RokuTV
item_name Section Name
location App Name
VideoPlayed content_type live/vod
item_brand AppleTV/FireTV/RokuTV
item_category Section Name
item_id Video URL
item_name Video Title
location App Name
method Home Page,Landing Page, Alert Table
source DIRECT (all CTV views are direct)
whiz_guid GUID of video
VideoProgress content_type live/vod
item_brand AppleTV/FireTV/RokuTV
item_category Section Name
item_id Video URL
item_name Video Title
location App Name
method Home Page,Landing Page, Alert Table
source DIRECT (all CTV views are direct)
video_current_time Seconds watched of video
video_percent Perentage watched of video
whiz_guid GUID of video