Your privacy policy needs to comply with the NAI Code of Conduct and must address these four critical points:
A conspicuous hyperlink to an NAI-approved Opt-Out mechanism for interest-based advertising (example links: http://optout.networkadvertising.org/#!/ or http://optout.aboutads.info/#!/).
A clear statement to the fact that data may be collected for the purpose of interest-based advertising on the property.
A description of the types of data that are collected from users for the purpose of interest-based advertising.
An explanation of the purposes for which the collected data will be transferred to third-parties.
Below are some examples of privacy policies that meet the four points above:
As of: April 24, 2018
TheWaltDisneyCompany.com -- https://privacy.thewaltdisneycompany.com/en/privacy-controls/online-tracking-and-advertising/
Advertisers and third parties also may collect information about your activity on our sites and applications, on devices associated with you, and on third-party sites and applications using tracking technologies. Tracking data collected by these advertisers and third parties is used to decide which ads you see both on our sites and applications and on third-party sites and applications, but does not identify you personally and is not associated with your registration account.You may choose not to receive targeted advertising from many ad networks, data exchanges, marketing analytics and other service providers. You may also choose to control targeted advertising you receive within applications by using your mobile device settings (for example, by re-setting your device’s advertising identifier and/or opting out of interest based ads). We adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
As of: April 24, 2018
WashingtonPost.com -- https://www.washingtonpost.com/privacy-policy/2011/11/18/gIQASIiaiN_story.html?utm_term=.a3b1c281187e
As described above, we and third parties may use cookies and other tracking technologies to facilitate serving relevant ads to you. For example, these technologies help us determine whether you have seen a particular advertisement before, tailor ads to you if you have visited our site before, and avoid sending you duplicate advertisements. You can learn more about certain types of targeted advertising by visiting the Digital Advertising Alliance website or our Ad Choicespage. In addition to disabling cookies and other tracking technologies as described above, you may opt-out of receiving targeted advertising from participating ad networks, audience segment providers, ad serving vendors, and other service providers by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance.
As of: April 24, 2018
We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information (not including any Personally-Identifying Information) about your visits to the Website and other websites that are contained in Web Cookies in order to provide advertisements about goods and services of interest to you. Using a tool created by the Network Advertising Initiative, you can opt out of several third-party ad servers’ and networks’ Web Cookies simultaneously. If you would like more information about this practice and to know your choices about not having this information used by these companies, please follow the following links: http://networkadvertising.org/managing/opt_out.asp, http://preferences-mgr.truste.com/, or http://www.aboutads.info/choices/. Please contact us if you would like to know the identity of the third-party advertising companies we are currently using to serve ads.
We may allow advertisers to choose the characteristics of users who will see their advertisements, and we may use any of the Non-Personally Identifying Information we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. We do not identify you to the advertiser.
As of: April 24, 2018
About Third Party Advertising
We may use third-party advertising companies to serve ads when you use our Services. If so, a list of these ad serving companies will be available here. These companies may use information (generally, not including your name, address, e-mail address or telephone number) about your visits to our sites or use of our Services and to other websites in order to provide advertisements about goods and services of interest to you. These companies may employ cookies and clear GIFs to measure advertising effectiveness. Any information that these third parties collect via cookies and clear GIFs is generally not personally identifiable (unless, for example, you provide personally identifiable information to them through an ad or e-mail message). We encourage you to read these businesses' privacy policies if you should have any concerns about how they will care for your personal information. If you would like more information about this practice and to know your choices about not having this information used by these companies, see the Network Advertising Initiative's consumer website. Google Doubleclick for Publishers (GAM) is an ad network partner that displays ads on our Services. To improve your ad experience on our sites and Services and elsewhere on the Internet, we may send non-personal information to Google GAM based on your browser's activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Google GAM also may use information regarding its own users to select which ads to display. Click here to learn more about Google GAM's ad practices, including how to opt out of using anonymous information to select which ads to show you.
Opt-Out of Cookies If you wish to manage or opt-out of cookies utilized by our site and third party advertisers, you can take the following steps:
You may be able to download an opt-out cookie from the third party advertiser’s website allowing you to opt-out of cookies. Please visit the third party advertiser’s websites for more information.
Your web browser may allow you to manage what cookies are accepted or declined. These settings can usually be found in the preferences or options menus of your web browser.
Your web browser may also allow you to manually view cookies and delete the cookies you don’t want or need. Check your web browser’s settings for more information.
Websites that require registration may allow you to opt-out of cookies. Check the account settings or preferences section of the website for more information. For more information, please visit http://www.networkadvertising.org/choices/.
