Overview
Lazy Load is a software feature, when enabled, BLOX will serve lazy loading ads when the ad region becomes viewable on all devices a user views a website on. By default, GAM SizeMapping Technology is used loading Lazy Load Ads. This means GAM Ads are responsive to all browser sizes despite the size of the Ad (e.g. A 728 x 90 Leaderboard Ad will appear in a browser window the size of 640 x 480). There is also an Always Load option on the GAM Block. When enabled, it will override the CSS Visibility Check for the Ad Slot so that an Ad is always served.
To further explain how Lazy Load works, think of your site in thirds, top, middle, and bottom. As a user scrolls down through your site, ad regions that are coming with in a certain amount of pixels for that view region of the site, ads start to serve up and therefore are viewable as they scroll into view. This is tracked for all GAM ads and will generate a viewability score.
Implementation Steps
NOTE: This assumes the ad has been created and placed on the site.
NOTE:Lazy Load only works with GAM Premium, GAM Simple, and GAM Small Business (SB) Ads.
Enable Lazy Load
- In the upper left corner, navigate to Design / Blocks (this opens the Blocks application).
- Double click on the URL to open and lay it out (typically this is the root URL but it can be any URL).
- On the far right, expand Page Customizations.
- Scroll down to Advertising and click to expand the Advertising settings.
- Find the Lazyload (GAM) settings.
- Check the checkbox and select Enable.
- Click on Save Changes at the top of Page Customizations.
- Click on Save Layout Changes on the Map Layout toolbar.
Online Resources
