This set of reports provides insight on Banner Ads performance on your site.
Ads by Date Report
This is an example of the Ad Manager application Ads by Date report used to view Impressions and Clicks.
Note: Statistics are updated hourly.
Note: If an Impression Goal is set for an Ad, and if you choose Balance Automatically for that Ad, BLOX will remove the Ad if its Over Performing (think of it as 'Throttling Back") and let it show again once it is On Target. This behavior does not "disable" the Ad, it only hides it. A Disabled Ad does not get measured.
When using the Ad Manager application, narrow your results using a Start Date and End Date. A particular ad can be included by choosing from the Select Ad dropdown menu.
Within the Select Ad dropdown menu, additional search options include:
- Status: Enabled, Disabled, Expired, Wait, and Deleted.
- Type: iQ, Expandable, Flash, HTML, Image, Page Curl, Text, and Video.
- Business: A business can be included in your query. If no business is selected, Ad Manager will pull all results.
When using Ad Manager, If no ad or business is selected, all results will populate within the chosen date range.
Ads by Position Report
This is an example of the Ad Manager application Ads By Position report used to view Impressions and Clicks. Choose Select Ad to include an ad, otherwise all ad results will populate.
Business Report by Position
This is an example of the Ad Manager application Business Report by Position report used to view Impressions and Clicks.
CPM Report
This is an example of the Ad Manager application CPM report used to view CPM (Cost Per Thousand Impressions) and Daily Revenue.
Expiring Ads Report
This is an example of the Ad Manager application Expiring ads report used to email reports from ads that have elapsed.
National Ad Report
This is an example of the Ad Manager application National Ad report used to view Estimated Revenue and Impressions.
Monthly Forecast Report
This is an example of the Ad Manager application Monthly Forecast report used to view Current Impressions, Current Revenue, Projected Impressions, and Projected Revenue.
