How do I set up an Offer based on DMP Audience

One of the most powerful tools in Audience+ and Offer Builder is the ability to provide an offer to a particular DMP audience. 

A DMP audience is a division of your site visitors, such as Brand Lovers or Anonymous users. 

To set this up, it requires two parts. 

First, you will need to create your offer. (Click here to learn how to set up an offer.) If you plan on using an offer that is currently created, you can proceed to the second part.

For the second part you need to have an access control rule in your funnel that will pull in the audience you are wishing to target. (Click here to learn how to set up an access control rule.)

NOTE: Custom audiences can be created, but you must request them through TownNews. 

If you wish to create a new access control rule for a different DMP audience, you will need to follow these steps:

1. Open the Application Settings panel by click the cog icon next to your name in the upper right-hand corner. 
2. Open the Access Criteria panel
3. Hit the New drop down and select DMP Audience
4. Give the Audience a name
5. Click Add and choose the audience(s) you wish to target. 
6. Click Save

Now you can either create a new rule based on this criteria, or add it to an existing rule. 

Once you have everything set up, assign it a priority and place it in your funnel. Once you save and close, your new offer will begin showing to the proper group on the front end in just minutes.