How to configure a Parallax Creative Template in Google Ad Manager 360

This is a custom developed creative template that is only in the YieldUp GAM 360 account hosted by BLOX Digital and only works on Flex sites. If you have any questions about this template please enter a support ticket for iQ/YieldUp GAM Support.

1. Open Google Ad Manager and create a new line item for your site.
2. Required Settings for the line item to deliver the Parallax Ad In-Story:
   1. Creative Size: [2,1]
   2. Include a Custom Targeting keyword:
      1. 1st in-story ad: pos = fixed_automatic_ad1
      2. Or
      3. Any in-story ad: pos = fixed_automatic_ad
   3. Save and Add Creatives
3. Select “Custom Creative Template” and set the value to "Flex - Parallax (Alpha)" then click continue.
4. Apply the following settings within the creative.
   1. Name: Creative Naming Convention
   2. clickTag: https://domain.com (the domain you want to point to)
   3. Window Height: 300
   4. Window Background Color (white) Hex Code: FFFFFF
      1. Default is Black Hex Code: 000000
   5. Image: [IMAGE CREATED IN PREP]
   6. Image Width: 300
   7. Image Height: 600
5. Save the creative and ensure that the line item is set to Ready.
6. Use the GAM Creative Preview option and an article page URL to force a creative preview on your site.
7. Verify that the parallax ad is displayed exactly where the in-story ads appear. You should see a 300px tall window that peers into the ad which is in a fixed position.
8. Finally, click anywhere on the image and verify that you are redirected to the correct domain.

Recommendations:

• Window background color should match the background color of your sites' content area using hex color codes.
• Image height should be no more than 900px which would fit on the full height on most devices.