In addition to being included in the metadata of an article, keywords that have been added to a story can add value and engagement opportunities by showing up as tag links at the bottom of articles.
Although these are links to a search results page, and they are useful for end users to click for more information, they are not "followed" links so they do not contribute to Search Engine Optimization (SEO).
To do this, first create a section called topics in your URL map. Next, create subsections for some of your most popular topics or keyword tags.
When the page creates the keyword links at the bottom of the story, it will first look in your URL map under the "topic" section and try to match the keyword with a specific URL inside the "topic" section. If it finds one, it links with a followed link to that section. If not, it creates a "no follow" link to a search results page (as it does today).