BLOX Audience+ includes advanced security features designed to safeguard your premium content and protect revenue streams. These tools, including Content Encryption, Private Browsing Detection, and AI Bot Management, work natively with BLOX CMS to prevent paywall circumvention and unauthorized access.
Private Browsing Detection
BLOX Audience+ has specialized methods to identify devices attempting to bypass metering rules.
- Circumvention Prevention: This feature detects when a user attempts to reset their article count or avoid a paywall by switching to a private/incognito window or a different browser.
- Cross-Browser Protection: Because BLOX Audience+ identifies the device rather than just the cookie session, the paywall state persists across different browsers. If a user hits a paywall in Chrome and opens the same article in Firefox or Incognito mode, the paywall will remain active.
Content Encryption
Content encryption offers a robust layer of protection for publishers battling bad actors, advanced paywall blockers and scrapers.
- How it Works: In standard metering, the full article text is often loaded behind the scenes for SEO purposes. Content Encryption secures this data.
- Leakage Protection: If a user or bot uses software or scripts to hide the paywall overlay in an attempt to steal the content, this feature ensures they only see a limited snippet (the first two paragraphs) rather than the full article.
AI Bot Management
BLOX Digital is here to help you protect your intellectual property and foster strategic partnerships. Therefore, we are exploring opportunities to enhance our tools for managing AI bot interactions on your site.
- Crawl Control: Block unauthorized AI bots from crawling your site to train their models on your content without permission.
- Partnerships: Explicitly allow specific bots access to your content if you have partnership agreements in place.
As AI technology changes, these features are updated frequently. Please contact support for the most current capabilities and beta testing opportunities.
Ad Block Detection
BLOX Audience and BLOX Audience+ also include built-in Ad Block Detection as part of your paywall package. This allows you to identify users with an adblocker running, and serve them a personalized paywall to encourage unblocking or purchasing a subscription.
How to Enable These Features
Other than the Ad Block detection, these BLOX Audience+ security features must be enabled by the BLOX Digital team. For any questions or to submit a request, please enter a support ticket.
Note: These features are available exclusively with BLOX Audience and BLOX Audience+. If you are an existing BLOX Audience+ customer, there is no additional charge to enable these features. For Subscription Pro customers, you must upgrade to Audience+.
