1. How can I get these new templates on my website?
    If you already have BLOX Audience+, switching to the new Toast or In-Page paywall modes for Audience+ just takes a couple of clicks. Click here for quick instructions. If you don’t have BLOX Audience+, put in a ticket or contact your sales rep to upgrade.

  2. How much does it cost?
    If you are already an BLOX Audience+ customer, the new template upgrade is FREE. If you have Subscription Pro or BLOX Audience, put in a ticket or contact your sales rep to upgrade.

  3. Can I expect an increase in new starts if I switch to this new template?
    The Modal presentation with the new Toast theme is recommended, as it has shown to yield the highest conversion rates. If you use the 1-page purchase checkout flow and follow all of the best practices - ONE introductory offer on each wall, updated at least monthly - YES, you should see a lift in paid conversions. Beta testing showed a 40 percent increase in paid starts compared to the default design. Your results may vary according to your price, the tightness of your paywall and other factors.

  4. I switched to the new templates and the paywall doesn’t look right on my website. What should I do?
    If you have custom CSS or modified template code on your website, it may conflict with the new paywall template. Undo your changes by going back to the default settings, then set up the new template on a test page. From there you can diagnose any issues. If you need assistance, put in a support ticket.

  5. Do the new templates work if I use a 3rd party circulation system?
    Yes. If you use a 3rd party circulation system for purchase, such as Newzware, you can still take advantage of these new templates for your paywall. We recommend following best practices for one offer on each wall, personalizing the message and displaying a compelling offer/price. Results for conversions may vary depending on how easy your purchase workflow is for users to complete.

  6. Do these new paywall templates apply to the app?
    These new paywall templates are for the web only. The BLOX Mobile NX native app paywall templates are managed separately.

  7. Can I use an In-Page paywall on some sections of my site and the Modal on others?
    Yes, now you can offer different presentation and theme styles on different sections. Click here for instructions.

  8. How do I add an image or icon to my paywall?
    Go to Access Control, locate the Offer Group of the wall you’re working on, then open the Offer. Look for the Image field, then follow the prompts. For more detailed instructions, here is an overview of Offer Builder.

  9. How do I change the message or price on my paywall?
    Go to Access Control, locate the Offer Group of the wall you’re working on, and edit. For detailed instructions, here is an overview of Offer Builder.

  10. Can I show a different price or message to different audiences?
    Yes. BLOX Audience+ can personalize the paywall for each user according to your specifications. You do this by creating separate Offer Groups for each Rule in Access Control, and specifying the message and pricing. For detailed instructions, here is an overview of Offer Builder.

  11. What are the best practices for offers and messaging on my paywall?

    • Use ONE offer on each wall - an introductory offer that automatically transitions to a higher monthly rate

    • Personalize your paywall message to the audience group

    • Use the Modal presentation with the new Toast theme 

Learn more in: The trailblazer's guide to digital subscriptions: Mapping a path to success