With landing page blocks in Audience+, you can showcase your value proposition and special discounts to increase reader revenue during the holiday season, or any time of year. Using Access Control and BLOX CMS, you can create unlimited landing pages to power your sales with exclusive offers.
These landing page blocks are powered by Offer Builder, a part of the Audience+ solution to rapidly grow reader revenue for subscription and membership programs. The blocks display the frictionless 1-Page Purchase form, or they can link to a purchase page in your circulation system.
Looking for more tips on subscription pricing and promotions? Click here for best practices.
ENHANCED LANDING PAGE BLOCK
Utility: Subscription offers in page form (Flex)
A landing page block built for special offers and sales. For example, the link could be emailed to potential subscribers
The offer displayed could be different from what displays on your paywall or other landing pages.
Customize your value proposition, look and feel with message, layout and color options
This page displays 1 to 3 offers from Offer Builder in Access Control
The 1-Page Purchase form displays inline, or you can link to any 3rd party circulation page
Website users will gobble up your Black Friday & Cyber Monday subscription sales event! Start the sale early and link to a special landing page with your very best offer.
Excitement will snowball into December with another sales event - this time with a holiday or Christmas theme.
BASIC SUBSCRIBE LANDING PAGE
Utility: Subscription offers (Flex)
A basic landing page block built for universal Subscribe / Become a Member pages
Typically this block is placed on a page that is linked from a Subscribe button on your site
This page displays 1 to 3 offers from Offer Builder in Access Control
The 1-Page Purchase modal pops up from the call to action button, or you can link to any 3rd party circulation page
How to create and customize your landing page
In Access Control, create a new Offer Group for your landing page.
Name - Used in the admin to identify what group it is.
Paywall Headline and Paywall Subhead - Why should someone subscribe? This will display at the top of the page as shown below.
Add an Offer inside of your new offer group, and customize it in the Edit Offer tab.
The recommended number of offers is 3 though you may add up to 5 offers. The page will display the offer information in cards - just like the paywall.
Create a separate rule for the block to activate the Offer Group.
Name - Used in the admin to identify what the rule is for..
Access Method Group - Free Access
Access Offer Group - The newly created Offer Group
Display Priority - Should be below any rules for paywalls, usually 0 or 1.
Access Criteria - Any Criteria that would normally be Free Access, Subscribe Page URLs usually work well.
Save the rule
Enable the rule.
Identify what URL the landing page will be at and create it if necessary. A URL under /subscribe is the most common.
Go to the Design Editor and add a new static content block to your URL. Look for Utility: Subscription Offers or Utility: Subscription offers in page form.
Open your landing page block, copy the Group ID from the Offer, and paste it into the block's Offer ID field. Save.
Place your block on the page and save.
Optional: If desired, you can specify a different offer group to show for users who are logged in (registered) but do not have a subscription. Repeat steps 1 and 2 to create this second offer group
Take advantage of the customization tools in the Layout section of the block. You can add a background color or photo, choose a gradient to overlay on top of it, and modify text color.
Go to the frontend URL where the block lives and cache bust.
Your landing page is complete.
Optional but awesome when using Utility: Subscription offers in page form:
To show the 1-Page Payment form inline on page load, use the above steps and then,
While viewing your new landing page, Inspect elements and find the data-offer-id of the block (NOT the div ID), and copy it:
Add ?offerid= to the end of the landing page URL, then paste the data-offer-id at the end.
Utility: Subscription offers modal open button (flex)
Did you know you can promote subscription or membership offers even before users see a paywall? Try our Utility Button to increase awareness of your offers without interrupting the user experience.
A customizable call-to-action button built to increase sales by creating additional entry points to the purchase page. Can be placed anywhere on your website, such as:
Dynamically display offer text on the button from Access Control or type exactly what you’d like to see
The 1-Page Purchase modal pops up when clicked, or you can link to any 3rd party circulation page
Customize the button color, text color, size and more
In Access Control, create a new Offer Group for your button or use an existing one.Go to the…
In Design/Blocks, create a new Content block.Choose block type Static, then search for “Util…
