With new landing page blocks in Audience+, you can showcase your value proposition and special discounts to increase reader revenue during the holiday season, or any time of year. Using Access Control and BLOX CMS, you can create unlimited landing pages to power your sales with exclusive offers.
These landing page blocks are powered by Offer Builder, a part of the Audience+ solution to rapidly grow reader revenue for subscription and membership programs. The blocks display the frictionless 1-Page Purchase form, or they can link to a purchase page in your circulation system.
Looking for more tips on subscription pricing and promotions? Click here for best practices.
ENHANCED LANDING PAGE BLOCK
Utility: Subscription offers in page form (Flex)
Website users will gobble up your Black Friday & Cyber Monday subscription sales event! Start the sale early and link to a special landing page with your very best offer.
Excitement will snowball into December with another sales event - this time with a holiday or Christmas theme.
BASIC SUBSCRIBE LANDING PAGE
Utility: Subscription offers (Flex)
- A basic landing page block built for universal Subscribe / Become a Member pages
- Typically this block is placed on a page that is linked from a Subscribe button on your site
- This page displays 1 to 3 offers from Offer Builder in Access Control
- The 1-Page Purchase modal pops up from the call to action button, or you can link to any 3rd party circulation page
How to create and customize your landing page
In Access Control, create a new Offer Group for your landing page.
Paywall Title / Headline will display at the top of the page as shown below.
Message will display below the Title/Headline. Why should someone subscribe?
Add an Offer inside of your new offer group, and customize it in the Edit Offer tab.
You may add up to 3 offers. The page will display the offer information in cards - just like the paywall.
Save, then copy the Group ID from the General tab.
- In another browser tab, create a URL or identify where your landing page will live.
- Back in Access Control, create a separate rule for the block with the specific url.
- Add access criteria for the URL from step 2.
- Create a new rule for the page, near the top in priority.
- Enable the rule.
- If the site is running a “Utility: Subscription offers” block, you should specify the ID for that block as well.
- In the other browser tab, go to the Design Editor and add a new static content block to your URL. Look for Utility: Subscription offers in page form (flex).
- Place your block on the page and save.
- Open your landing page block, copy the Group ID from the Offer, and paste it into the block's Offer ID field. Save.
- Optional: If desired, you can specify a different offer group to show for users who are logged in (registered) but do not have a subscription.
- Take advantage of the customization tools in the Layout section of the block. You can add a background color or photo, choose a gradient to overlay on top of it, and modify text color.
- In another browser tab, go to the frontend URL where the block lives and cache bust.
Your landing page is complete.
To show the 1-Page Payment form inline on page load, continue.
- While viewing your new landing page, Inspect elements and find the data-offer-id of the block (NOT the div ID), and copy it:
- Add ?offerid= to the end of the landing page URL, then paste the data-offer-id at the end.
Utility: Subscription offers modal open button (flex)
Did you know you can promote subscription or membership offers even before users see a paywall? Try our new Utility Button to increase awareness of your offers without interrupting the user experience.
- A customizable call-to-action button built to increase sales by creating additional entry points to the purchase page. Can be placed anywhere on your website, such as:
- Dynamically display offer text on the button from Access Control or type exactly what you’d like to see
- The 1-Page Purchase modal pops up when clicked, or you can link to any 3rd party circulation page
- Customize the button color, text color, size and more
In Design/Blocks, create a new Content block.Choose block type Static, then search for “Util…
In Access Control, create a new Offer Group for your button or use an existing one.Go to the…
