As described in step 13 of create a new dynamic access rule, the subscription offer targeted to Former subscribers.
As described in step 6 of create the formers access criteria, an Access criteria named ‘Former Subscribers’.
As described in step 5 of create the formers access criteria, the New Access criteria menu highlighting the ‘Formers’ option.
Targeting Former Subscribers in Audiences
Introduction
BLOX Audience+ can now identify Former Subscribers dynamically, giving you the ability to orchestrate a separate journey just for them. You can display a customized “Win-back” offer to this group and give them a special paywall limit, such as a hard paywall.
This new audience is defined as logged-in users who had a subscription in the past, but it expired/canceled.
BLOX Audience+ dynamically evaluates the user’s status against Subscription records and the other rules that are established. This powerful new audience is exclusively available to Audience+ partners.
Setup
To setup targeting for Former Subscribers, first identify the Service and Rate you will be using, next create Formers Access criteria, and lastly create a new dynamic Access Rule.
Identify the Service and Rate
Navigate to BLOX Subscription (the ‘Subscription’ application in the upper left menu under ‘Community’)
Identify the Service and Rate you will be using to attract Formers to re-subscribe
Create the Formers Access criteria
As described in step 5 of create the formers access criteria, the New Access criteria menu highlighting the ‘Formers’ option.
As described in step 6 of create the formers access criteria, an Access criteria named ‘Former Subscribers’.
Navigate to BLOX Access Control (the ‘Access Control’ application in the upper left menu under ‘Community’)
Click the gear in the upper right to open the application settings
Open the ‘Access criteria’ panel
Click New
Select ‘Formers’ 📝If your Access criteria dropdown is short and you do not see Formers in the list, you will need to upgrade from Blox Audience to Audience+. Blox Audience is a basic version of Access Control with limited features, but Audience+ includes Formers and dozens of dynamic, real time audiences to take your paywall to the next level. Contact your sales rep or put in a ticket for more information.
Enter a name for the ‘Formers’ Access Criteria
Create a new dynamic Access Rule
Before we create the new dynamic rule for Formers, let’s review our BEST PRACTICES to make the most of this new dynamic rule for Former subscribers.
Use a high display priority
Use a hard paywall or very low meter
Create a new offer group to customize the paywall
Now, let’s create the new dynamic rule for Former subscribers.
As described in step 13 of create a new dynamic access rule, the subscription offer targeted to Former subscribers.
Navigate to BLOX Access Control (the ‘Access Control’ application in the upper left menu under ‘Community’)
Click ‘New’ in the main Access Control rules panel
Select ‘Web’
Enter a Name of ‘Former Subscribers’
Enter an Access method group: Select a hard paywall or meter of 1
Click ‘New’ next to Access offer group to create a new offer group
Enter a Name of ‘Former Subscribers’
Enter a Paywall headline of ‘You’ve reached your limit of free articles’
Click Offers to navigate to the Offers tab
Click ‘New’
Select ‘Start with a Rate’
Select the Service and Rate you identified earlier to attract Formers to re-subscribe
Modify the Title, Featured message, Rate, Limits and other fields to market directly to the Former subscribers who will see this wall. We recommend phrases like “Renew your subscription.”
Click ‘Update’
Click ‘Close’
Click ‘Add’ in the Access criteria box
Select the ‘Former Subscribers’ Access criteria you created earlier 📝You may choose additional access criteria if you wish to make the rule more narrow.
Click Save 📝By default, your rule will be disabled after it is created. Click the checkbox next to your rule, then click Enable to make it live.
