GTM Data Layer & Elements | Ad Variables
- Updated
| Datalayer Category | Datalayer Element | Description | Legacy Element Being Replaced |
|---|---|---|---|
| Ad Blocking Event | tncms.event.trigger | This is the name of the event to trigger off of in GTM. | tncms.event.trigger |
| Ad Blocking Event | tncms.event.trigger.category | Contains the text : tnt-adblock | tnt-adblock |
| Ad Blocking Event | tncms.event.trigger.action | Contains the text : adblock | adblock |
| Ad Blocking Event | tncms.event.trigger.label | Contains the text : adblock detected | adblock detected |
| Ad Blocking Event | tncms.event.trigger.value | Contains the number : 1 | 1 |
| Ad Vendor Variable | tncms.ad.vendor | "Contains the fixed ad provider for the current page. Note - additional ads servied via block placement my possibly be different." | N/A |
Tags
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These are the Data Layer Elements that are available to use when setting up Google Tag Manager. For those that use GTM in the Google Settings, a GTM Container will need to be set up in order for these events to be automatically pushed to Google Analytics. GTM uses this Data Layer to trigger the events.