If you are part of BLOX Digital revenue programs you will receive your reporting through DOMO dashboards. Below find how to use those dashboards.
Domains - Filter by Domain. Changing this filter will update all cards in the dashboard and cause them to only show data for the filtered domain(s).
NOTE: Sell Through card does not work when using domain filter
Ad Type - Filter between Display & Video
Dashboard Options
- All cards can be expanded for a larger view of the card detail
- All cards have quick filters in the expanded view
- All cards include export options of CSV, Print, PowerPoint and Excel
Dashboard Updates
- All client cards will be updated every Tuesday morning with updated data through Sunday.
- All client dashboard links will be sent once the month has been completed and will be delivered no later than the end of day on the 7th of each month.
Reporting Cards
- Date - month or most recent date of update
- Domain - Shows domain or ad unit
- Local impressions - Count of local impressions which includes all standard, sponsorship and house impressions not used by BLOX Digital programmatic agencies and vendors
- Programmatic Impressions - Agency impressions from all programmatic demand sources
- Revshare CPM - Gross CPM for revshare clients
- Guaranteed CPM - Net CPM that is guaranteed for the domain and locked in 20 days prior to the period
- Customer Revenue - Estimated customer payout
- Total Active Viewable % - Percentage of viewable impressions as determined by Google Ad Managers Active View metric
- Sell Thru - Percentage of filled impressions coming from locally sold campaigns
Total YieldUp Guaranteed CPM - Chart showing most recent 12 months of guaranteed (net) CPMs with line chart showing comparison against prior year.
YieldUp Customer Revenue - Chart showing most recent 12 months YieldUp payout with line chart showing comparison against prior year.
YieldUp - Paid Rec Rev/CPM By Domain and Date - Summary card for paid rec programs displaying domain, program code, guaranteed CPM, impressions and YUP customer payout.
YieldUp - Premium Video Network/CPM By Domain and Date - Summary card for video programs displaying domain, program code, guaranteed CPM, impressions and YUP customer payout.
YieldUp Rate Delivery - Rates delivered on the 10th of each period for all programs.
Sell Through Report - Percentage of filled impressions from locally sold campaigns.
Total Filled Programmatic Impressions - Last 12 month chart displaying programmatic impressions.
Total Viewable% by Size - Chart displaying standard IAB size creative viewability over the last 3 months. This includes local and programmatic activity.
Total Estimated Gross eCPM - Chart showing the last 12 months effective CPM compared to prior year. Data only applies to domains on legacy revshare contracts.
Estimated Net Revenue Share - Estimated client payout for client on revshare agreement.
